Hex Pro Performance gets repositioned under the Pickl Holdings, lc portfolio.

Hex Pro Performance (www.HexProPerformance.com) announced its new position under Pickl Holdings, LC, the holdings company owne by Jason Fruhling. This move strengthens the structure and growth plan behind one of the fastest advancing equipment brands in pickleball. Hex Pro Performance will now operate inside a larger portfolio built for scale across retail, technology, media, facilities, and player development.

Pickl Holdings functions as the central growth engine for multiple pickleball companies. The group includes Pickl Pickl, Pickl Pickl Pro Shops, Pickleball facilities and partnerships, Court Vision 360, PK Star Academy, Hex Pro Performance, Pickleball based apps, and 1ST211 Brands to name a few. Each brand holds a specific role in the ecosystem. Pickl Holdings aligns them under one unified strategy. This structure supports product distribution, marketing, operations, technology, and expansion into new markets.

Hex Pro Performance strengthens the equipment category inside the holdings group. The brand is known for pro-level paddles, strong design standards, and performance-driven engineering. It continues to grow a loyal player base that values precision, speed, and advanced construction. The alignment under Pickl Holdings gives Hex Pro Performance access to expanded resources across data, retail channels, facility partnerships, ambassador programs, and player testing environments.

Fruhling built Pickl Holdings to push aggressive growth across every layer of the sport. His approach focuses on vertical integration. Retail, training, technology, and equipment all feed each other. Each brand supports the others. This allows the group to serve players at every level, from recreational users to competitive athletes and coaches. The structure also creates stronger leverage for national partnerships.

Hex Pro Performance fits this strategy with its product depth and strong brand identity. It strengthens the equipment arm of Pickl Holdings. The brand will expand paddle offerings, launch new product lines, and enter new distribution channels. It will continue to integrate into Pickl Pickl marketplace platforms, Pickl Pickl Pro Shops, and partner facilities. This gives players more access to the full product lineup and ensures a consistent brand experience.

Pickl Holdings strengthens every company in the group. Court Vision 360 brings advanced AI-driven analytics. PK Star Academy focuses on pro level instruction and player development. Pickl Pickl unifies retail across digital and in-person channels. The pickleball facilities and partnerships create strong community reach and player traffic. Each brand extends the reach of Hex Pro Performance by giving players more ways to experience and test the equipment.

Fruhling’s passion for pickleball drives the expansion. He is advancing multiple brands at once, investing in technology, accelerating retail growth, and preparing for national reach. His goal is to build a full ecosystem that supports the sport’s growth while delivering strong value and strong customer experience. The strategy positions Pickl Holdings, lc as a major force in the industry. Hex Pro Performance becomes a central brand in this long-term plan.

Hex Pro Performance expects rapid expansion in 2026. The brand will launch new paddle models, expand ambassador relationships, increase presence in pro shops, and strengthen distribution through Pickl Pickl platforms. Research and development will focus on improved materials, design balance, and technical precision. The team will continue to work with coaches and competitive players to gather data and refine product development.

The integration under Pickl Holdings, lc sets a clear path forward. Hex Pro Performance now has stronger infrastructure, broader market reach, and more strategic alignment across the sport. Fruhling’s vision positions the brand for sustained national growth. His portfolio continues to grow in size and influence. Hex Pro Performance will play a major role in that expansion as a leading performance equipment brand.